As the world evolves, so too does our approach to self-care and beauty regimes. The rise of skincare as the dominant trend in beauty is rooted in the idea that healthy, glowing skin is a foundation which reveals true individual beauty.

At a time when our society is slowly recognizing and striving for inclusivity, representation has become a growing trend. Whether it’s across entertainment, advocacy, or fashion, this push for diversity and recognition of every culture is refreshing and empowering. The beauty of inclusivity is one that allows us to celebrate all that makes us different—while still standing united.

Targeted treatments offer a customized experience: now, you can tailor your skincare routine to your individual needs. Discover the newest ingredients that can help address your specific skin issues, and create your perfect regimen!

Consumers have been investing in supplementing their diets to not only improve their physical health, but to also better their beauty routine. This signals a growing trend of ingestible beauty supplements and the promising results they can bring.

As beauty brands continue to diversify, consumers are now able to experience a customized approach to products specifically tailored to their individual needs and tastes. This next wave of personalization has ushered in an era of hyper-niche skincare and makeup tailored to every type of beauty aficionado.